|Date||20th October 2010 (8:30am – 10:15am)|
|Venue||Etc Venues, The Hatton, London, United Kingdom|
|Duration||About 2 hours|
About the event
“In 2011, content strategy will cause a bigger buzz than social media.” So said the opening speaker at this year's Content Strategy Forum in Paris.
Developing effective content is nothing new, but the last twelve months have seen the emergence of content strategy as a more well defined discipline with well developed processes to make it an essential part of the digital marketer's toolkit. Increasingly, well-targetted, cost effective, on brand and usable content is fast becoming the differentiator for organisations, with plenty of opportunities for those who do it best to capitalise, both personally and as business.
So is “Where’s our content strategy?” simply next year’s “Don’t we need a Facebook page?” Or does it perhaps represent something far more exciting – the coming of age of digital content?
What the briefing will cover:
- What is content strategy? Haven’t we all been doing it for years? So why the fuss now – and what’s new about it?
- How do you create a content strategy? What activities do you need to undertake in order to do this? And what skills are required? Could you be your company’s content strategist?
- Auditing the content you have. What’s best practice in qualitative content audits?
- Editorial strategy. What we can learn from print publishing, and use to our advantage online.
Speakers' and panelists' profiles
Catherine Toole is the founder and CEO of digital copywriting agency Sticky Content. She has spent the last 13 years planning, auditing, writing and editing digital content for some of the UK’s best-known brands, government departments and charities. Sticky Content also provides content strategy, web writing training, and copywriting services to many of the UK's top digital agencies.
Current Sticky clients include: Belron, British Gas, BT, Hillarys, IKEA, John Lewis Partnership, Lufthansa, Lloyds TSB, the Post Office and Sony.
Catherine runs content seminars at Usability Weeks around the world for the Nielsen Norman Group. She writes an expert content blog for econsultancy and sits on the British Interactive Media Committee.
Etc Venues, The Hatton
020 7269 1470