| Date | 9th November 2011 (8:30am – 10:30am) |
|---|---|
| Venue | Etc Venues, The Hatton, London, United Kingdom |
| Duration | About 2 hours |
| Cost | $160.00 |
About the event
Overview
The aim of this briefing is to provide digital marketers, both Client and Agency side, with insight into the variety of applications for M-commerce. Using a range of case studies we will look at the creative use of mobile technology to support E-commerce in B2C and B2B markets.
With the rise in usage of smart devices and the inevitable excitement with the latest tablet playthings, marketers face the challenge of understanding the relevance of M-commerce to their business. Whilst we will discuss the role of technology, the focus of this session is to look at the marketing potential rather than digging into development implications in great detail.
As well as discussing the current implications and applications of M-commerce, we will take a peek at what’s next and where mobile marketing is going. The goal is to leave you with a clear picture of what M-commerce means in 2011 and beyond.
Programme
M-commerce today
The facts: a look at the stats on mobile usage and market growth and trends.
The framework for M-commerce
Mapping the different touch points that M-commerce has across your business, including its role in logistics and customer service
Mobile apps and mobile stores
Using case studies to see how leading retailers are investing in mobile platforms to target specific customers and improve engagement and KPIs.
Geo-targeting content
Discussing the value of mobile in enabling local targeting of content to increase relevance
Creativity in M-commerce
A review of the more enlightened uses of M-commerce including QR codes, Augmented reality and NFC
B2B specifics
Focus on how B2B companies are using mobile solutions to improve their control and management of the buying cycle.
Speakers' and panelists' profiles
James Gurd
James has worked in E-commerce since 1999 where he started out marketing for the IBM Software Business. After 5 years of business development in B2c and B2B markets, he spent 3 years as Head of E-commerce in retail before moving agency-side for 2 years as Head of Client Development. He has worked with Clients like New Look, Nationwide Autocentres, The Conran Shop and Rymans to help deliver digital marketing solutions. His first taste of the potential for M-commerce was with Betterware, helping them to use SMS marketing to increase first time delivery rates, reducing the cost of fulfilment and increasing customer satisfaction.
James has worked as a freelance E-commerce consultant since 2009 and has helped media organisations, high street retailers and Internet start-ups to build and evolve their e-commerce presence. Having worked with businesses like A&N Media and Sweaty Betty to project manage their ITT project, he wrote the Econsultancy best practice guide on How to run a successful E-commerce ITT. He is also a guest blogger for Econsultancy and Smart Insights.
A keen traveler, he recently returned from 9 months exploring Africa, the Sub-Indian Continent and South East Asia. He speaks good French, passable Spanish and is currently learning Urdu to impress the soon to be in-laws. He dreams of a simple life in the country and walking dogs.
