| Date | 25th May 2006 (1:00pm – 3:00pm) |
|---|---|
| Venue | Ludgate House, London, United Kingdom |
| Duration | About 2 hours |
| Cost | Included with Enterprise subscription |
About the event
Overview
Overview:
Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.
Objectives:
To share knowledge, experiences, best practice and to network.
Attendees:
AOL, Eurostar, Signet, Yell.com, Euroffice, Debenhams, Post Office, Ciao, OMG, Shopping.com, Kelkoo, PriceRunner, Yahoo! Shopping, Pangora.com
Agenda:
1. How big is the comparison engines market? How do Shopping comparison sites compare in terms of performance and quality of user compared to other channels like search and affiliate marketing?
What percentage of online budget is, or should be, set aside for this channel?
How many should you partner with?
2. What part do affiliates, who offer price comparison, have to play? What of the trend toward user generated content and community sites? Can you generate a higher ROI by advertising on price comparison sites? Is this a way to reach new qualified customers?
3. What can companies do to optimise their comparison engine marketing? What benchmarks exist? What strategies work best? What sectors have the most to gain?
4. Trends and developments
Timings:
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate around key issues and trends
20 mins Follow up conversations / networking / close
Enquiries
+44 (0)20 7681 4053, peter @ e-consultancy.com (subject line 'Roundtable bookings')
