|Date||26th October 2005 (4:00pm – 6:00pm)|
|Venue||Ludgate House, London, United Kingdom|
|Duration||About 2 hours|
|Cost||Included with Enterprise subscription|
About the event
Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.
To share knowledge, experiences, best practice and to network.
Royal Mail, O2, Net-A-Porter, Prudential, Thus, BCA, WebSideStory, RedEye, Speed-trap, WebTrends, Foviance, Scientific Computers
1. What Key Performance Indicators (KPIs) should you be using?
What are the fundamental KPIs? How do these vary by sector of business model? What KPIs work for you?
2. Skills, resources, and business processs…
What kind of people and skills do you need to make web analytics a success? Where do you find them? What resources are available to help support you (e.g. training)? What processes work to deliver value from web analytics?
3. Tools and Vendors – understanding the marketplace
What’s the difference between the various tools and vendors out there? How can you choose? How do they charge? What should you look for?
4. What’s next in web analytics?
Where’s it going? Technology changes? Open API and partner programs…?
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate around key issues and trends
20 mins Follow up conversations / networking / close
+44 (0)20 7681 4053, peter @ e-consultancy.com (subject line 'Roundtable bookings')