Proprietor at Online advertising network
05 February 2008 17:47pm
Hi, Can any one explain how these online ad networks work the logic for bidding system to feed advertisements to various publishers. What is the logic that is applied so that a campaign bought for say 1000 insersions is fed to various publishers. For example the bidding system in adbrite, adsense, etc..
Thanks in advance.
The Online Advertising Survey Report, produced in association with the Rubicon Project, is a useful overview of the online display advertising environment. It contains information about spending trends, the use of ad networks, types of targeting and use of data. The research also examines the impact of real-time bidding and the increasingly important role played by online advertising exchanges, demand-side platforms (DSPs) and trading desks.
The Online Media Report focuses on the online advertising landscape and how media buying has evolved in the last decade. The comprehensive report, which has a US focus but is relevant for a global audience, contains a detailed analysis of the current trends and issues affecting the marketplace, as well as an overview of emerging players such as demand-side platforms (DSPs).
Free market research on digital marketing
Daily Pulse: award winning newsletter
It takes 30 seconds to register