Managing Director at CMS Ltd
24 January 2008 22:58pm
New to the site and new to the world of advertising.
I currently run a successful gaming site that caters to a huge audience (over half a million uniques per calendar month with 13 million page views) and we have been growing for some time now.
Up until now we've had no successful advertising campaigns in place and we've been getting enquiries recently from digital media agencies on behalf of big games publishers. Problem is, we haven't really offered them a price cause we have no idea where to start. We obviously don't want to sell ourselves short and on the other hand want to give our advertisers a good rate so that they wish to deal with us in the future. I know everyone asks this, but what would be a fair CPM to offer them? I sent them a response a few days back saying we were flexible in offering CPM's and were open to offers and I've heard nothing back... Was that a school boy error? Have I scared them off? Any help, tips, pointers, are greatly appreciated.
Thanks in advance.
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