Recommended reports
M2M - B2B Marketing Presentations
Econsultancy's Team Marketing thought it was high time to bring together our community of marketers targeting digital marketers, so that we can share our common experiences, hear from a few experts, build our networks and learn from each other.
Our inaugural M2M event on 26th May 2011 saw discussions about budgets, technologies and the supplier selection process, in a roundtable format so there were lots of opportunities to find out what the challenges and opportunties we all face.
B2B Digital Marketing Trends Briefing: Key takeaways from Digital Cream London 2012
Econsultancy's B2B Digital Marketing Trends Briefing focuses on the key trends, challenges and solutions for B2B digital marketers. Based on roundtables from Digital Cream London 2012, the guide has been co-authored by nine independent B2B marketing experts who also acted as moderators for the roundtables at Digital Cream.
Marketing Manager at Grange Hotel Group
16 March 2010 18:21pm
I have worked with mosaic and had great insight in my consumer profile and latent demand work with it. Im on the look for a B2B version?
Is there a profile tool out there? does it show latend demand? or insights to hot spots to grow? and one that is not going to cost the earth?
Any tips or advice on this subject would be most useful on how to profile B2b clients and targets
Kind thanks
Jill