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Head of E-commerce at DUO
25 November 2009 16:18pm
Hi all,
I've only just started seeing a few people saying that best practice in conversion rate is to EXCLUDE your bounced visits from the calculation, i.e.
Number of sales / (visits-bounced)
I can see the logic of this, but find it interesting that Google Analytics doesn't offer a metric for this, meaning we have to work it out manually.
What is everyone's opinion? Do you track this metric? Is it more valuable for you than tracking the simple sales / visits? Is this becoming best practice for retail sites?
Any thoughts welcome.
Thanks,
Gareth
Head of Ecommerce at Lovehoney
25 November 2009 18:47pm
Hi Gareth, can't you create a custom segment for non-bounce visits then apply that to the conversion figures?
Matt
Head of E-commerce at DUO
27 November 2009 11:16am
Thanks Matt, yes, I could do that.
Was more wondering I suppose what everyone's thoughts were on whether this way of measuring conversion rate is more useful than the more traditional version.
Thanks,
Gareth
Head of Ecommerce at Lovehoney
27 November 2009 14:40pm
I would look at what the traffic sources for the bounced visits were - if it's nonsense, bots, links from autofeeds etc then fine, but if it is traffic you should be engaging with and converting, then it should be included in your standards metrics.