25 November 2008 11:59am
I am looking for a few case studies regarding a marketing strategy involving organic food. I ask as due to the current credit crunch, my company has experienced a severe drop in sales.
Any help would be much appreciated.
Web design developer at tagnum limiited
25 November 2008 12:18pm
May be you should go to some large supernarket website to see how they promote their organic food,e.g.sainsbury www.sainsburys.co.uk/food/foodandfeatures/sainsburys_food_ranges/organics/sainsburys_so_organic.htm
Hope it may help. =)
Business Development Director at Pyott
27 November 2008 11:17am
It's difficult to be specific without knowing more about what you sell and to whom, and whether you have a store, website, catalogue or all 3... But as a consumer I am looking to buy 'honest' things from people I trust (rather than large money-hungry businesses), but in a convenient, one-stop way, at affordable prices. So if you could provide a weekly delivery (or local collection) of all the fresh produce I need (meat, fish, veg) for the week, for about £20-£30, I'd be happy - maybe 2/3 meat meals, 1 fish meal and £10 worth of veg with some recipe ideas. I used to get a weekly veg box from the milkman which was great. If they had done meat and fish as well I would only need to go the supermarket once a week to buy my tins, pasta etc. If you need any help with this let me know as I would be very interested in discussing this further. Amanda
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