I am looking for a few case studies regarding a marketing strategy involving organic food. I ask as due to the current credit crunch, my company has experienced a severe drop in sales.

Any help would be much appreciated.

Many thanks

David

Hi David
It's difficult to be specific without knowing more about what you sell and to whom, and whether you have a store, website, catalogue or all 3... But as a consumer I am looking to buy 'honest' things from people I trust (rather than large money-hungry businesses), but in a convenient, one-stop way, at affordable prices. So if you could provide a weekly delivery (or local collection) of all the fresh produce I need (meat, fish, veg) for the week, for about £20-£30, I'd be happy - maybe 2/3 meat meals, 1 fish meal and £10 worth of veg with some recipe ideas. I used to get a weekly veg box from the milkman which was great. If they had done meat and fish as well I would only need to go the supermarket once a week to buy my tins, pasta etc. If you need any help with this let me know as I would be very interested in discussing this further. Amanda