Online Advertising Executive at Together Online
20 October 2010 11:46am
Im looking for some information on an effective way to track online enquiries/sales generated from first click through to conversion.
We need to measure, organic, paid, direct conversion rates as well as call tracking in away that is effective enough for us to bill clients per enquiry, sale
I've looked into omniture but wondering if there are any cheaper alternatives, or solutions that can e built in house by our development team?
Any help would be much appreciated.
Managing Partner at 3TouchPoints, LLC
20 October 2010 18:34pm
Katie, I would highly recommend Google Analytics to start with because, Omniture is not only expensive but, would require incremental cost to operationalize and a decent % would go for staffing, Most of your questions can be easily answered using GA.
22 October 2010 11:09am
Thanks for your help on this Sushant. Really appreciate it.
Managing Director at Digital Gearbox
27 October 2010 13:51pm
I'd agree with Sushant - you can do a LOT with Google Analytics. It's pretty straightforward to set up, and it's free!
You can also set it to send out automatic reports - both in pretty PDF format, or raw data in excel for accounts etc.
CEO at Econsultancy
02 November 2010 11:40am
There's a great series of blog posts on this site by Nikki Rae, Fresh Egg, on how to do call tracking using Google Anaytics.
Here's the link to the third part (so you can then also click through to earlier posts): How to use Google Analytics to track telephone leads: Part three
Business Development Manager at Beyond
12 November 2010 10:12am
I'm putting on a seminar for my client who specialises in Conversion Optimisation on Thursday 25th November, at the Soho Hotel, which addresses what has very much been the 'hot' marketing topic of the year, and which is certain to grow dramatically in importance in 2011: Advanced Online Conversion Optimisation for PPC, Email, Banner-ads and Website. I thought this might be something you might like to hear more about.
Please click HERE for more details and to sign up.
This masterclass will feature an in-depth tutorial on how to discover the key principles of high converting landing pages, as well as specific examples from within the Retail industry of Friction, Anxiety and Incentive that control conversion rate.
Ivan will also cover solutions examples for customers such as Avis and Haymarket and provide other examples including Ted Baker and Barclaycard.
Seats are filling up very quickly and we would be delighted for you to attend. Please click HERE for more details and to sign up.
Hopefully see you there!
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