CRM book recommendation
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04 August 2009 19:02pm
Hi e-consultants,
I'm looking for a book that covers all aspects of e-crm - please can anyone recommend anything? I've looked at a few on amazon but seem outdated or extremely US based
Many thanks
Nick
PRODUCT MANAGER at Phaidon Press Ltd
14 August 2009 11:19am
Dave Chaffey usually has some interesting links and articles on ecrm on his website
http://www.davechaffey.com/search?SearchableText=E-CRM
web developer at sequelsystems
19 August 2009 08:08am
Have u done any courses related to CRM? am like interested in doing certification.....but I got a question is it going to be beneficial for me or not because am totally not related to Management
Social Business Consultant at IBM
03 September 2009 15:56pm
eCRM simply an extension of CRM. Try a book by Professor Adrian Payne - Handbook of CRM, which gives an excellent overview of all aspects of CRM. You could also read 'Scoring Points: How Tesco continues to win customer loyalty', as well as Jim Novo's 'Drilling Down'. I was global eCRM Manager at Mars Drinks (based in UK) and I'm afraid you're going to simply have to draw from lots of different sources out there. But I found the above very useful.