Head of Digital Media & Analytics at Amaze
04 January 2012 14:31pm
I recently conducted a primary research study to determine whether age or gender influences search behaviour. In particular whether or not it changes which search results a user would decide to click on. I find it surprising how little insight there is on this so I decided to run my own research on the search term 'Christmas Gifts'
Anyhow if you're interesting in reading the study and findings then here is the report. I thought it would be interesting to people on the forum.
Would be great to get other people's views on this.
Free market research on digital marketing
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