Email Campiagn Publisher and Distributor Details
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Relationship Marketer at OCS
15 August 2008 15:41pm
Hi
When I am creating email campaigns I tend to as standard add in a line at the very bottom along the lines of ...."You are receiving this email because your details were......" but on a current camapign a staff member has said they do not want me to say where he got the email addresses from. Does anybody know if this is a legal requirement (to provide the data source) or just best practice?
Thanks
Marketing Manager at CommuniGator
17 August 2008 17:18pm
I believe that is best practice, but not a legal requirement. It is also best practice to include the business address and contact details. It is, however, a legal requirement to have an unsubscribe that makes it as easy as possible for the recipient to remove themselves from the distribution list.
amanda@communigator.co.uk
15:41:32 15 August 2008 OCSKelly wrote: