Digital Marketing Manager at Halfords
23 March 2010 15:19pm
Does anyone have a cross-sell / product recommendation email they are REALLY proud of (or have seen any from other businesses)? We are currently looking to design one of these and are looking for ideas other than just the obvious Amazon ones.
I'll happily exchange for some designs on the retention emails we use (along with the stats).
Director at Velo//
04 June 2010 12:58pm
We've worked on a number of campaigns like this for
our clients. We've been responsible for designing and implementing
campaigns which are automatically triggered based on past purchase
There are two types of campaign which influence what
you can actually do from a design point of view:
1. One size
fits all cross sell/product recommendation
This goes to
everyone after an action is completed. The same design goes to everyone
featuring the same products and is little more than a scheduled
In this case you have as much flexibility as you
wish in the design.
2. Personalised email based on past
These templates merge in related product based on either the person/what they've bought. The design of these templates are affected by the
number of variants you want to use.
If you only plan to feature a
handful of products and you do not plan to update the content very
frequently, you can manually update the dynamic content logic. This
means you can be quite creative with your template.
if you're looking to output the variants from your web site system you
may be limited to what information can be output (asset sizes, number of
words etc) which will influcence the design.
original post was a few months ago, I'd be happy to share more about our
experiences - just drop me a line
SEO at Like2Bid
11 June 2010 13:11pm
Your inforamtion is also found useful to me. I want to hear much from you on this topic.
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