Web PR Consultant at Clickthrough Marketing
25 August 2009 14:02pm
Looking at the news last week about the Google breadcrumb trail showing up in certain search results, how do SEO and Internet marketing agencies feel about the inclusion of breadcrumbs in the SERPs?
How may this affect site architecture and your control as an SEO company over website design if breadcrumb trails became the norm in search results?
Do you feel that sites which perform well for organic search terms could be hindered if they are poorly architected? How important could breadcrumbs be in performance in the rankings or is it just an experiment that will fade away?
Looking for opinions on this latest Google trial....Thanks
MD at Mr Zen Ltd
25 August 2009 17:50pm
It will depend on how it's recieved by users of Google - correct site architecture has always been important, but this will just re-inforce that.
On a personal note, I like this feature, however not all sites are purely hierarchical - sites can have a multitude of categories, all of which could be seen by google as a breadcrumb:
holidaycompany.com > destinations > spain > canaries > los hotelos
holidaycompany.com > hotels > 5 star > los hotelos
holidayscompany.com > tours > european tour > day 5 > los hotelos
Which will Google choose I wonder...
SEO Manager at Amnesia Razorfish
29 August 2009 09:00am
Lindsey, yes strong organic traffic sites can always be hindered if they are poorly architected, but this can be fixable but often they choose to leave it.
Google has already been showin "site links" and i think that this test does actually make the results look better and easier to read. But it will have an effect on will likely increase the CTR if the user has the choice between two results, one with breadcrumbs and one without...
Matt, i would say they are trying to push websites to use the canonical url so we tell it which to show, but its a fair point as some older cms systems seem to be more difficult to use canonical urls...
author at Data recovery software
31 August 2009 12:26pm
Just came across a very interesting Google search result which used breadcrumb data in the URL area – shown in the screenshot below. Very interesting implications beyond just the display here – it proves that Google is reading and understanding breadcrumb data.
Thanks & Regards
Associate S/W engineer
Search Strategist at Independent Consultant
07 September 2009 12:41pm
@Monica what screenshot?
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