Online Marketing at Anon.
06 November 2009 09:23am
We're looking for bloggers to review our products, and i'm trying to find the best way to do this. I've tried approaching relevant blogs but getting no response.
What do people think of services that are basically blog link brokers - such as http://linkfromblog.com or http://www.buyblogreviews.com/ ?
I worry that anything gained through such a service will easily be picked up as a paid link. I believe our competitors are using such services though and starting to see results.
If these type of services are a bad idea then any suggestions on how to best identify and approach bloggers?
Thanks for any advice you can offer.
06 November 2009 13:51pm
Hi Simon, Are you mailing them free samples? Major bloggers are getting loads of requests so sending a sample could be best. Unless you selling really expensive items.
E-Business Consultant at Dan Barker
06 November 2009 14:24pm
hi, Simon, I'm surprised you've had no uptake. We have done this with 2 brands & have done well with it. How are you contacting the bloggers? Could it be the tone of your request?
10 November 2009 13:14pm
Sending out samples in the mail might be the best approach, our products aren't particularly expensive so it's not a big problem if the blogger then doesn't post.
I've been approaching by email and it's possible I haven't got the tone right so i'll change the style of future emails and see if it get's better results.
Thanks for the advice..... any more hints and tips welcomed!
franchise holder at Les Bons Voisins
11 November 2009 13:16pm
I'm assuming that your product is physical and travels, so sending samples is practical.
One of the problems with email is that you probably appear to be one of many. It's about being noticed to score attention and from then on how you convert the attention in to a review. Something hitting the desk top demands attention.
I've got a service delivery business and reviews are difficult so it's mainly quotes from emails and comments with invoices for that sort of positive image building.
11 November 2009 15:13pm
Since posting i've had a bit of response, but I'm quickly coming to the conclusion that sending samples is the best way rather than just by email.
Admin at Prime
12 November 2009 09:33am
Well said...i agree with above thoughts.really recommendable conversation is going on.
virgin credit card
12 November 2009 09:44am
Thanks fore the information
Web PR Consultant at Clickthrough Marketing
16 November 2009 11:49am
As a blogger myself....offers of samples are always appreciated! Have you been mentioning this in the email? Our ears tend to prick up at the mention of actual 'stuff' to get our hands on and inspire posts, discussion etc.
Some bloggers refuse to do any type of 'paid posting', even if it is only payment in the form of a sample to review so check the blog carefully to see whether there have been similar reviews, or whether there is a stated policy by the blogger about "compromising their integrity for cash" and so on.
Links to PayPerPost or any of the multitude of sites offering payment for blogging are usually a dead giveaway of a potentially keen reviewer, as is any other evidence of monetising the blog. These are also good places for people like you to scour to find willing reviewers.
Another way is to find a blog that fits your needs and get involved in it. Get to know the blogger through commenting, reading their posts regularly and so on. We get approached by complete strangers frequently, and our parents told us never to talk to strangers. Become an acquaintance, useful contributor, a recognised name and build our confidence in you.
Online Marketing at Met Office
30 November 2009 08:50am
I used to look to do a lot of this where I last worked. My main competitors were big high st brands so it was always an ongoing battle in getting out start-up recognised and to differentiate from the competition.
Here are a few things I did:
*Samples - Sounds like you're doing this already, so well done
*Influential bloggers - Identify the key influential blog sites in your sector and build a relationship with them - e.g. provide them with your contact details, offer them a visit to your company, visit them and get to know them, what you can learn from each other
*Competitions - Offer competition prizes for the blog sites so they can run their own promotions
*Exclusive discounts - offer £ or % discount off your products to readers of the influential blog sites.
These are just a few ideas, all the best
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