LinkedIn Corporate strategy

John Swinburn Silver
Senior marketing officer - online at MyScience.co Ltd

26 August 2010 11:57am

Hello,

I'm exploring how we as a business can use LinkedIn to build on our professional relationships and develop a better dialogue with our corporate customers.

Has anyone seen or been involved in the development of a coporate policy for LinkedIN or have some dos and don't we should be looking at?

So far I have:

-make sure that the sales team are hiding their coorporate contacts as this just provides a list for the competition to use

-complete the profile for the company's linkedIn entry

Other ideas or avenues of research would be welcome.

Thanks
John Courtney Silver
CEO and Executive Chairman at PAY ON RESULTS SEO, PPC & CRO from Strategy Internet Marketing

27 August 2010 11:02am

You can link some of your other social media to your LinkedIN profile, very useful.

John Courtney

Strategy Internet Marketing
Noel Moriarty Enterprise
Director at Polaris Digital Marketing

27 August 2010 14:11pm

John, we have a free document you can download on use of LinkedIn as part of your Social Media strategy. You can get it from here: http://getwsipowered.com/linkedin along with access to a number of other white papers and webinars from WSI.

Pls quote my name as the referrer, and feel free to contact me for any follow up

Noel Moriarty

WSI Internet Marketing Consultant

www.wsipolarisdigital.com
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28 August 2010 08:20am

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28 August 2010 08:25am

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John Swinburn Silver
Senior marketing officer - online at MyScience.co Ltd

01 September 2010 22:46pm

Hi Noel,

thanks for the white paper. very interesting. Will read, digest and diseminate.

John
John Swinburn Silver
Senior marketing officer - online at MyScience.co Ltd

01 September 2010 22:49pm

John,

Thanks for your note as well. Dilemna I face is which Twitter feed to use as these are set up along product lines. So I'll continue to procrastinate about this one for a while!

John
Chloë Thomas Silver
Managing Director at indiumonline

07 September 2010 14:38pm
Hi John,

This isn't something I've done, but in theory it should be possible...You could try using a tool like twitterfeed to combine the output of all your twitter accounts into one - and then feed that into your linkedin pages....

Alternatively you could tell which parts of the business should have which twitter linked up.

If you've got a blog I'd suggest adding that too.

Also you should try:
- Getting team members to join and participate in relevant groups
- Create event listings for any events you're running
- Check the "answers" section regularly to see if there are any queries relevant to you
- If you have a slideshare account link that in
Hope that helps

Chloe