1. Erlend Hovgaard

    Consultant at Creuna

    16 January 2012 14:55pm

    Erlend Hovgaard

    Hey guys!

    I work a lot with companies to develop their digital strategy and digital brand platform, which defines for digital channels and towards all stakeholders: where they are, where they want to go, and how to get there. As a part of "where they are", ie the situational analysis, I am working on building a better methodology for target audience analysis, a detailed process template / model which describes the process of gathering important information about digital target groups and how to analyse it.

    How do you usually do this? Can you recommend any detailed process models for this?

    Thanks,
    Erlend

  2. Denis Kondopoulos

    Technical Project Manager (MBA, MBCS, CITP, CEng) at Naxtech.com

    17 January 2012 09:32am

    Denis Kondopoulos

    If it helps, this is the process we use: http://www.naxtech.com/about-how-we-work.html

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