1. Andrew Allfrey

    eTail Optimisation Specialist at Click Funnel Ltd

    12 December 2008 15:11pm

    Andrew Allfrey

    Hi there,

    We're currently in discussion with our clients about improving the quality of our reporting and what essential information clients need reported on every week.

    We try to be as transparent as we can be with clients offering both monthly reports and less detailed weekly reports offering a camp[aign summary.

    I'm interested in other companies / agencies views on exactly what information should be included in both a weekly / monthly report.

    Thanks in advance.

    Andrew Allfrey
    www.conversionmetrixs.com

    "fanatical paid search marketing ..."

  2. dan barker

    E-Business Consultant at Dan Barker

    14 December 2008 22:29pm

    dan barker

    hi, Andrew, here's a quick rough suggestion:

    weekly:

    • impressions, clicks, conversions, costs, transactions, cost-per-conversion broken down by campaign. (one report for 'content' network, one report for 'search' network). this could include a +/- column after each metric showing % change on the previous week.
    • notes / summary of results.
    • summary of changes made.

    monthly:
    same as above plus a top 100 keyword (or whatever's appropriate for the size of your campaign) report by 'clicks', by 'conversions' & by 'costs', each with a +/- column for percentage change on the previous period.

    what are you providing at the moment? would be very interested!

    daniel

  3. dan barker

    E-Business Consultant at Dan Barker

    14 December 2008 22:34pm

    dan barker

    yuck, sorry, Andrew, not sure why it posted that quite like it did or why it's making me 'anonymous'!

  4. Josh Jacobs

    SEO/SEM Team Leader at Viteb Solutions Pvt Ltd

    15 December 2008 13:01pm

    Josh Jacobs

    We are not using same reporting format for all the client. Reporting format will be depends upon client's packages. As we are having all types of clientele. If client have choose gold package, we provide all possible information that client want from us. where as bronze package, we provide details about ROI only.

    regards

    Josh
    www.viteb.com

  5. Ashley Friedlein Staff

    CEO at Econsultancy

    16 December 2008 17:25pm

    Ashley Friedlein

    Hi there
    On being 'Anonymous' or not... 
    For your details to show anywhere on the site you need to have your profile visibility set to visible in the Members Directory which you can update in your account at http://econsultancy.com/account/profile/edit#profile_visibilty 
    Our thinking was that if someone doesn't want to be visible then we shouldn't show their details anywhere, even in a forum reply or blog comment etc. 
    You can have your profile visible and then still post anonymously if you want.
    Ashley

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