My company have recently had a competitor register a URL using the company name that i work for.The url ended the prefix, ch, which resides in Switerland if that makes sense.

What i basically need to know is the following:

• How can i monitor all things concerning the compant that i work for, with regards to the web.
• Can i do this without having to purchase any additional software.
• If i need additional software what do you recommen.

Thanks for your time and help

Hi,

There are a number of monitoring services available however after the monitoring service has told you a domain name has been registered it's to late.

What is far more effective is to have a Domain Name strategy which will help you understand what is important to you and what is not. This should work hand in hand with your trademark to ensure you are protected.

My company Bletchley Group, www.bletchleygroup.com works with senior marketers and business leaders to develop and implement focused, effective internet strategies to engage consumers and grow their business.

A Key part of this is protecting you company, brand and trademark online. We completed this for a number of companies, most notably and most recently Bacardi.

Please feel free email me or call on +44 (0) 207 851 456.