IT Director at The Dolls House Emporium
25 April 2012 15:03pm
We are working on a refer a friend program, and I wondered if others have any experience or feedback they'd like to share.
It needs to be simple to operate, but we want to avoid abuse whilst maximising opportunity.
There needs to be an incentive for the referrer but what about the referee?
It needs to be perpetual and promoted to the referee to become a referrer.
Some bright spark of a referrer may take it upon themselves to post on blogs/forums and voucher code sites to get themselves more referees, and we could end up giving incentives to new customer first orders without actually increasing our new customer acquisition rates!
Managing Director at Egghead Design Ltd
02 May 2012 16:26pm
I didn't quite understand your question - you say you could end up giving new customer first order incentives without increasing customer acquisition rates. I don't follow? Surely, if the incentive is only redeemable against an actual order, how does this harm you? And how does it not increase customer acquisition rates?
We have a loyalty scheme engineered into our ecommerce framework and the incentive for the referee can be something like free shipping or £5 off first order. We've seen similar schemes where customers do indeed post their referrer codes online and to be honest, everybody's happy. The site in question recruits lots of new customers, the referrers accrue lots of loyalty points, the referees have a good incentive
All the Best
CEO at Amlabs
15 July 2012 05:59am
referring a friend is a no more an easy job. People are get to see what's good and bad via facebook and such websites. They have a lot of direct information now.
Problems with the checkout process are still the biggest single source of revenue loss for most e-commerce businesses. This report identifies 70 awesome recommendations and includes lots of practical insight to help you reduce your checkout abandonment rates.
Econsultancy's Ecommerce Platforms Buyer's Guide is aimed at companies who are investigating the ecommerce technology market, with profiles of 34 leading vendors. The report analyses trends in the overall ecommerce marketplace, as well as providing tips for those looking to find the right ecommerce platform.
Free market research on digital marketing
Daily Pulse: award winning newsletter
It takes 30 seconds to register