Refunding customers acquired through affiliates
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Digital Professional at SwipeZoom
03 April 2008 16:59pm
I am looking to understand how I can refund customers direct who were acquired through an affiliate. The proposed payment mechanism from th affiliate is direct onto the customers credit card - the one used to sign up originally. This is difficult for my organisation; our preferred route, would be to pay the affiliate and they manage payment to the customers. This was rebuffed on the grounds; the affiliate would be required to do additional tracking to locate customers.
In essence I am asking what is a viable mechanism for refunding customers without going through the card payment provider - do payment processers, like Cybersource offer this service - so the money would get back to the customer as a refund would.
Any advice would be helpful.
Sonu.
Group Account Director at DTDigital
04 April 2008 17:27pm
Hi Sonu,
The easiest method could be some form of loyalty reward or promotion, rather than cash payment. Cash is relatively difficult to transfer securely, and data protection laws prevent sharing of their personal payment details between multiple suppliers or contacts. An alternative could be online vouchers, or product rewards...
These can be done in the form of a claim by customers or in the form of an out-bound email once a customer is validated.
The benefit of this is that you can purchase in bulk with a discount from a number of online providers, and there's a redemption/tracking method built in.
Hope that helps,
Steph.
Digital Professional at SwipeZoom
04 April 2008 20:40pm
Hi Steph,
Thanks for the welcome advice and time taken to write it.
Rgds
Sonu
On 17:27:41 4 April 2008 StephenFoxworthy wrote:
Managing Director at Shine Marketing
05 April 2008 11:35am
Ho Sonu,
Who took the original payment? Yourselves or the affiliate?
Whoever took the payment should be able to match up a transaction ID with their payment reports and make the refund back directly from there.
Consultant at Rupiz Media Ltd.
08 April 2008 08:56am
Hi Sonu, I'm getting your problem, you can get design a new application say, pixel to pixel tracking to track all the payments from the customers, I've implemented this development in my project with the help of www.rupizmedia.com