Senior Ecommerce Manager at Perricone MD
26 July 2010 16:23pm
I've recently taken a new post in charge of eCommerce for www.perriconemd.co.uk, which is a new UK site for the US brand.
Now, the site has many items that need addressed, but one of my main problems at the moment is that the US site (www.perriconemd.com) and USA blog (blog.perriconemd.com), both rank above or close to the UK site on Google.co.uk for basic branded search terms - eg 'perricone'.
I'm wondering, is there a quick fix to remove the .com domain from the UK Google listings?
Or am I meant to simply 'compete' with them for ranking?
I'm pretty new to multi-national websites, so feel free to start at the bottom!
Many thanks in advance,
Technical Project Manager (MBA, MBCS, CITP, CEng) at Naxtech.com
26 July 2010 18:30pm
Actually you don't necessarilly have to worry about removing the US site or competing with it. There are other ways to deal with the problem, such as Geolocation tracking and redirection. ie. see where the visitor is coming from and direct them appropriately.
There are also other ways to expose UK or US specific products on google but contact me direclty if you want and I'd be happy to provide some advice or tips.
27 July 2010 11:23am
Many thanks for the reply. I actually suggested this to our Head Office in the first instance, but they weren't massively responsive to it.
I'll perhaps try raising it again.
27 July 2010 13:47pm
Another way of dealing with it would be to convert the URL of the UK site to something along the lines of: www.perriconemd.com/uk/ and then redirect www.perriconemd.co.uk to that.
...just food for thought.
CEO at Econsultancy
28 July 2010 10:30am
I would read the thread 'International Organic SEO' as a backgrounder to this. You have to be very careful messing around with domain names.
I certainly wouldn't try to 'remove' the .com in any way.
Two main things I'd focus on:
1. The user experience.
So, assuming the .com ranks top and a UK user goes through to the US site (it happens all the time for the likes of Amazon) then what happens? If you're smart you can use their IP address, or other geo-location info e.g. their address if they're logged in, to see that they 'should be' on the UK site and direct them that way. Try visiting http://www.amazon.com/ as a UK user - see the 'Shopping from the UK' banner? In this way it doesn't really matter so much which site ranks top as the user can self-redirect.
2. Google Webmaster Tools Geo-targeting / Sitemaps
You should read up on Google sitemaps - see http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=156184
1. You can register multiple sitemaps for a single domain
2. You can provide google with geotargetting information for a particular sitemap (http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=62399)
3. This geotargetting information "supplements our existing information, and setting a geographic target won't impact your appearance in search results unless a user limits the scope of the search to a certain country." from http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=62399
This means that in effect it is a way of boosting your site's ranking for search within a particular country (and possibly reducing it outside that country)
4. If we provide now information then " If an international domain (.com, ... we'll rely on the IP address [of your site]" also from http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=62399
28 July 2010 17:04pm
Some awesome advice there, thanks a lot!
Director and Co-Founder at 4Ps Marketing
30 July 2010 08:35am
Webmaster tools needs to be your first port of call. If you have any issues with it give me a call and I should be able to talk you through it on the phone. Good luck.
30 July 2010 08:45am
Actually you could set the site's target to be a specific country in WebMaster tools: Site Configuration -> Settings -> Geographic target
If you do that for both sites, ie. .com -> USA , .co.uk -> UK that might help.
Director at Browser Media
06 August 2010 11:00am
All good advice and it would certainly be worth going down the Webmaster tools route but you will *probably* find that the problem corrects itself over time, as long as you focus on building UK based links and ensure that all the content on the site is very much UK focused (e.g. do things like put a UK address on http://www.perriconemd.co.uk/category/customer+service/contact+us.do).
You said that the UK site is a new site - it is always harder with new sites but this is then compounded by the fact that you have near on identical sites on different domains so are at risk of duplicate content filters and the more established site is always the most likely to rank well.
Easiest way to address that is to go through the site with a toothcomb and ensure that it is as UK focused as possible and get as much buzz going on in the UK to get more links to the .co.uk site from UK sites.
My 2p worth on a Friday!
06 August 2010 11:16am
Thanks again all.
Joe, thanks for this also and I'll get on the case.
I'm wondering though, with so much of the content being product specific I'm perhaps in a bit of a bind. Should I look at tweaking product specs also? Although that brings up a whole new discussion with our Marketing Dept...
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