28 October 2008 14:51pm
Hi, wonder if any search experts can help with this one.
Our site has a credit at the foot of each page linking to our web design agency. We agreed this at the start of the project and they gave us a big discount on the job as they wanted us on their client list so I'm not worried about the ethics or commercial asepcts of this.
Our problem is that another SEO consultant has now come along and said this is affecting our rankings, something about watering down our internal links.
It's not something that I can find any reference to in Google's guidelines, is it something I should be worried about? I dont know who to beleive!
E-Business Consultant at Dan Barker
28 October 2008 15:21pm
hi, James, I wouldn't be too worried.
Your SEO's idea will probably be based around this (using the homepage as an example):
This is a very hazy area & there are always questions on whether sitewide links transfer as much trust, etc. I think as long as your design agency is reputable, I wouldn't worry too much about it.
If you are concerned, get in touch with them & ask if they mind you switching their link to a 'nofollow' link. A nofollow says to Google "I'm linking to this site, but I don't want to allot any trust to it".
Hope that's useful.
Technical Project Manager (MBA, MBCS, CITP, CEng) at Naxtech.com
28 October 2008 15:26pm
in theory having an irrelevant link (ie. link to a supplier/designer) at the very bottom of a page does not necessarily provide any benefit to your website seo-wise. However, from my experience I would not say that having that link is something to worry about nor would it make a huge difference to your SEO performance.
Even if it does affect your site seo-wise there are still ways to keep the link there without it having an seo-related effect to your site.
I hope this helps.
Managing Director at n3w media
29 October 2008 07:30am
I would be more worried about your SEO company to be honest! Having a footer link back to your design agency is pretty common practice and really is not likely to cause you any problems with regard to how your site ranks in search engines.
What would concern me more is that a company that purports to be able to help you with search marketing has suggested to you that it is an issue...
29 October 2008 09:17am
you're right - having a sitewide link back to a design company is common practice. I don't think it's worth starting a witchhunt against the SEO though - I'd be far more surprised if they hadn't mentioned this as something to bear in mind.
29 October 2008 11:27am
Actually our design guys came back to us with the nofollow thing as a suggestion yesterday which looks like it's endorsed here.
Interesting comments though and much appreciated
The SEO Best Practice: Conversion Efficiency Guide is part of Econsultancy's renowned SEO Best Practice Guide and is has been created with the help and frontline insight of globally-esteemed SEO practitioners, in order to give you the edge in your natural search marketing activity.
The State of Search Marketing Report 2012, published by Econsultancy in association with SEMPO, looks in-depth at how companies are using paid search, search engine optimization (natural search) and social media marketing. The report looks closely at current practices and emerging trends across paid search and SEO, as well as their relationship with social media.
Free market research on digital marketing
Daily Pulse: award winning newsletter
It takes 30 seconds to register