Digital Marketing Analyst at Musto
10 April 2012 16:19pm
I have a content question. Once the hard copies of our shopping catalogues have been digitalised should we be hosting them or should we let some one else host them.
If we host them we may be seen as the "authority" on such products. But what about the potential link juice from the other website hosting our catalogues.
What about hosting them on a subdomain so www.catalogues.musto.com.
Has anybody seen either method as being more beneficial.
CEO at Econsultancy
11 April 2012 10:16am
When you say 'digitalised' (is that a word?) to you mean PDF-ed (or e-catalogue format) or turned into data/HTML?
Are they your own products or are you retailing products that lots of other people also have? Do you have (or can you create) unique versions of the product content/data?
Broadly speaking I'd say you want:
1. Unique versions of the product data on your own main site/domain and as HTML (not e-catalogue) for SEO reasons among others
2. Distribute/syndicate that content out to others so you get links back to your master source
11 April 2012 12:13pm
Hi Ashley, I was hoping for a little SEO license on that term and I had not even thought of HTML as a file version. Currently they are in an e-catalogue format (Flash). They are our own products and so the product descriptions are ours.
Based on your comments and the relationships with some of our customers and distributors I have a much clearer strategy in mind for our content going forward.
Thanks for your response
11 April 2012 14:51pm
If you own the content/products then I'd definitely get into a database online and present (using CSS etc.) as HTML. An SEO agency could help with how to categorise/structure/do URLs/naming etc. And a user experience specialist could help with navigation/what to show at category/product level etc.
11 April 2012 14:52pm
p.s. don't you have all this already at http://www.musto.com?
11 April 2012 15:38pm
Yip, the product pages on our site have the same descriptions as in the catalogue. I am looking at creating better descriptions for the site product pages focusing more on our direct customers. And these will not be included in the descriptions in the catalogue.
As the catalogues are already being produced I was thinking of ways to get more out of them from an online perspective. But the more I think about it, as long as more effort is spent on our own site descriptions the catalogues can remain as a simple sales tool for our distributors.
Digital Marketing Manager at Piece of Cake
04 May 2012 14:06pm
I suppose that you can get more "distribution" for your content from affiliate networks and price comparison websites.
Getting in touch with bloggers and talking with them about your catalogues and products will definitely help as well.
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