Managing Director at Relived Ltd
20 March 2010 12:14pm
I am developing a business plan which incorporates income from PPC and Affiliate marketing.
Are there any recognised or average metrics that I can use to put in appropriate monthly income figures per 1,000 visitors per month or similar?
For instance if the site has 1000 members and they all visit once per day (so 1000 hits per day) then what is the std PPC income?
Any help would be appreciated.
European Web Analytics Specialist at Canon Europe
22 March 2010 13:31pm
I think you maybe confused with you terminology here.
As a site owner you are more likely to have a PPC 'spend' than an 'income'.
What are you trying to show?
22 March 2010 13:32pm
sorry, my mistake.
You prob want a browse to click ratio.
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