E-Commerce Manager at The Langham London
11 February 2009 14:41pm
We would like to track our printed adverts by promoting unique subdomains ie. www.mywebsite.com/tubeadvert or www.mywebsite.com/taxi
These domains will be redirected to our homepage, is there a way to track the traffic being redirected from each. I currently use Omniture?
MD at Furlong PR
11 February 2009 15:11pm
Martin Pang at Vialuna.com specialises in tracking offline to online, might be able to help.
Director of eCommerce at A well known Telco
11 February 2009 22:14pm
Your server admin will control these redirects.
So basically your redirect now points from
www.mywebsite.com/tubeadvert to www.mywebsite.com/homepage.html
instead it must direct as
www.mywebsite.com/tubeadvert to www.mywebsite.com/homepage.html?omnituretrackinglink=xyz
This redirect will be controlled by the IIS redirect on a windows server or the htaccess file on a Unix server
hope this helps
E-Business Consultant at Dan Barker
12 February 2009 09:05am
hi, Rebecca, how are you?
The brilliant Avinash Kaushink has a great post on tracking offline->online campaigns here:
Adam Greco of Omniture has a nice post on campaign tracking here:
A side-suggestion: Why not redirect these people to a specific landing page rather than straight to your homepage? If they're going to your specific URLs, you already know a couple of things about them:
Whereas a homepage is usually 'one-size-fits-all', you could target things a little more on your landing page to match that specific segment.
Hope that helps!
(ps. What you're talking about are not really subdomains, just different URLs. A subdomain would be: taxi.yourwebsite.com or tube.yourwebsite.com)
12 February 2009 12:35pm
This is great, many thanks for all your help. I think I will do the unique pages for each campaign to better serve visitors.
CEO at Incerta Internet Advertising and Information Technologies
17 March 2009 20:59pm
How are you ? Redirects can be done by giving an ID tag to the URL. I can help you with that if you want.
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