Tracking a redirect

Rebecca Long
E-Commerce Manager at The Langham London

11 February 2009 14:41pm

Hi,

We would like to track our printed adverts by promoting unique subdomains ie. www.mywebsite.com/tubeadvert or www.mywebsite.com/taxi

These domains will be redirected to our homepage, is there a way to track the traffic being redirected from each. I currently use Omniture?

Many thanks

Becky
Ross Furlong
MD at Furlong PR

11 February 2009 15:11pm

Hi Rebecca

Martin Pang at Vialuna.com specialises in tracking offline to online, might be able to help.

Ross Furlong
Jon Bovard Gold
Director of eCommerce at A well known Telco

11 February 2009 22:14pm

Yes.

Your server admin will control these redirects.

So basically your redirect now points from

www.mywebsite.com/tubeadvert to www.mywebsite.com/homepage.html

instead it must direct as

www.mywebsite.com/tubeadvert to www.mywebsite.com/homepage.html?omnituretrackinglink=xyz

This redirect will be controlled by the IIS redirect on a windows server or the htaccess file on a Unix server

hope this helps

jon Bovard
dan barker
E-Business Consultant at Dan Barker

12 February 2009 09:05am
hi, Rebecca, how are you?

The brilliant Avinash Kaushink has a great post on tracking offline->online campaigns here:

http://www.kaushik.net/avinash/2008/12/multichannel-analytics-tracking-online-impact-offline-campaigns.html

Adam Greco of Omniture has a nice post on campaign tracking here:

http://blogs.omniture.com/2008/10/01/campaign-tracking-inside-omniture-sitecatalyst/

A side-suggestion: Why not redirect these people to a specific landing page rather than straight to your homepage? If they're going to your specific URLs, you already know a couple of things about them:
1. They're in London
2. They probably haven't used your services before
3. They're interested enough in whatever you said on your ads to have made the effort to remember your URL & click through
Whereas a homepage is usually 'one-size-fits-all', you could target things a little more on your landing page to match that specific segment.

Hope that helps!

daniel

(ps. What you're talking about are not really subdomains, just different URLs. A subdomain would be: taxi.yourwebsite.com or tube.yourwebsite.com)
Rebecca Long
E-Commerce Manager at The Langham London

12 February 2009 12:35pm

Hi,

This is great, many thanks for all your help. I think I will do the unique pages for each campaign to better serve visitors.

Becky
Bogac GURGUN
CEO at Incerta Internet Advertising and Information Technologies

17 March 2009 20:59pm

Hi Rebecca,

How are you ? Redirects can be done by giving an ID tag to the URL. I can help you with that if you want.

Best Wishes,

Bogac GURGUN

Incerta

Digital Marketing Strategies

p. (İstanbul) + 9 0216 414 6200 | p. (London) + 44 020 7193 3522

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e: info@incerta.com

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http://www.incerta.com/