tracking offline conversions (PPC)

Jay Gohil
Senior Online Marketing Manager at borro.com

02 October 2008 20:36pm

What tools or techniques are out there for tracking offline conversions?

Cheers,

Jay
dan barker
E-Business Consultant at Dan Barker

03 October 2008 09:14am

hi, Jay, how's life?

I'm not 100% sure what you're asking, but one thing we do is use a different phone number on the website for each source.

this would give you an idea of how many phone calls your PPC campaigns generate.

Hope that's useful!

daniel
Ben Jesson Gold
CEO at Conversion Rate Experts

07 October 2008 14:57pm

Hi Jay,

You might want to check these guys out...

http://www.clickpath.com/

Warmest wishes,

Ben Jesson
CEO of Conversion Rate Experts
A Google Website Optimizer Authorized Consultancy
www.Conversion-Rate-Experts.com/
Ed Stivala
Managing Director at n3w media

08 October 2008 10:07am

Hi Jay

Depending on what sector you are in, you may be able to use a scheme of 'promotional codes' to track conversions? (you probably have already thought about this).

Kind Regards

Ed

http://www.n3wmedia.com
Mitchell Williams
VP Marketing at IPG

12 December 2008 05:39am

Actually check out www.keymetric.com. They provide way more information than clickpath or voicestar. They track all offline and online conversions, including phone calls back to the actual keyword AND search term so you can see what searchers used to query to get to your site and convert. They have a ton of other tools as well.

Mitchell
Nikki Rae
Managing Director at Future Insight Analytics Ltd.

30 July 2009 13:55pm

Hi Jay,

Sorry if this is delayed, but we provide a service called CallTrackID http://www.freshegg.com/call-track-id.htm that fires offline telephone conversion data into Google Analytics.

If you call, ask for me and I'll talk you through it.

Nikki Rae - Web Conversion Specialist