Recommended reports
Online Measurement and Strategy Report 2011
An analysis of the online measurement industry based on a survey of digital marketers. The 67-page report and 29-slide summary presentation contain valuable insights into the use of paid-for and free web analytics tools. Beyond web analytics, the report also looks at a range of data sources and information requirements, and the extent to which companies are able to develop a coherent measurement strategy.
Marketing Attribution: Valuing the Customer Journey
Econsultancy's Marketing Attribution: Understanding Value Across the Customer Journey, sponsored by Google Analytics, is a survey and collection of interviews with marketers about the benefits of attribution across multiple channels, various approaches and technologies used, and the keys to success.
11 May 2010 10:04am
Hello,
I am currently working on measuring the effectiveness of our marketing and communications activities. I must mention that we have already implemented Google Analytics on our website and I am already analyzing our various marketing activities through this. My question is whether or not there are other tools available to measure our marketing/communications activities other than Google Analytics.
For example, we have just had a report published about us, and we would like to see if the peak in traffic to our website was due to this published report. Google Analytics does not directly show a peak in visits due to the report as it was in PDF format and there were no links to our website. How would we be able to figure this out?
Thanks in advance for your help!
Sales & Marketing Director at Koozai
13 May 2010 15:51pm
Good Afternoon,
If the PDF is published externally, you can attribute a rise in direct traffic to the report.
If the PDF is linked off your website you can create whats called a 'virtual page' within Google Analytics and track the amount of clicks the report attracts.
I hope this helps.
Rob Arkell
http://www.impactmedia.co.uk/
Marketing Director at Oil and Gas Job Search
13 May 2010 19:50pm
Hi there,
Visit http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578 and add the URL, name of report, campaign or whatever and let google build you a new trackable url. You can do this for any content on your site that does not conform to the normal tracking available. You can also use the generated URL to create a goal for easy performance viewing.
I hope this helps.
CEO at Calltracks
15 January 2012 14:06pm
If you want to track phone calls in relation to your marketing activities, maybe in relation to a PPC ad campaign, we could help you with that. Just send us a message.
Thanks