Hi Angela,

That entirely depends on your marketing plan.

To work out which network is right for you you need to consider:
- who your target audience is
- what your objectives are / what you're trying to achieve
- what your message is

Once you fully understand that then it's possible to work out the best network to use (which might be something other than the above).

Roughly (very roughly!) speaking if you're targeting consumers you might want to do both, if you're targeting big business then you wouldn't want to do Facebook (but you probably would want to do linkedin). If you're targeting smaller businesses then it's harder to define and you'll probably need to test all of them.

Hope that helps
Chloe

Absolutely, it really depends where your customers are?

It will be dfifferent for every single business

I would rather prefer Facebook so. more and more people can see my stuff,

its good for promotion b ppl can review ur company history very easily

We are business to business large companies in technology and twitter is more influential for us. We focus more on Twitter. We have around 5,000 followers versus just a few hundred on Facebook.

We also like Youtube and I think in your business it would work well as well as having a strong blog.

I really don't know how to harness Linkedin but the potential is there which leads me to an important point - do a few channels well rather than many not so well. I work 20-25 hours a week on HFI social media channels (Youtube, Twitter, Facebook, and two Ning communities) and there is already so much to do I don't want to add Linkedin unless I can get another champion to manage it.

One final point I find sometimes I have to explain to higher management that we can't approach social media from a "what can we get out of it" perspective. It has to be about how can we be a high value contributor to our community. When I started I threw out rules like "we don't retweet anything from a competitor".