01 September 2009 17:53pm
Is there a case for having US specific versions of a website or is a global approach better? Is seeing non US information on a website e.g. ROW events really a big turn off to US companies doing business with an organisation?
01 September 2009 22:10pm
In a word, yes. As a U.S. based company we are turned off by websites that display only ROW events.
Managing Director at ConveneWorks Ltd.
02 September 2009 08:36am
I guess a vital missing piece of the puzzle is really what message (or indeed, products) you aim to communicate with the site? I would be exceptionally careful to make any judgement until understanding the purpose of the site and then hence try to factor in cultural impact?
Managing Director at Content Formula
02 September 2009 15:13pm
A properly localised site is likely to perform better than a generic international site. It also sends a powerful message that you value your US customers specifically and provide a "local" service/product tailored for that country.
I always find it useful to look at the sites of big consumer packaged goods brands - these guys are usually pretty good at tuning in to their consumers local tastes, cultures and fashions and are now all tending to produce local sites targeting specific geographies. E.g. take a look at nivea.com - they have dozens of sites that are all the same but have been tailored for each audience.
Also worth noting is that many companies that set up a US site chose to present it in both English and Spanish.
Take a look at a video case study on localisations that we have posted on our website: www.contentformula.com
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