Recommended reports
UK Search Engine Marketing Benchmark Report
The UK Search Engine Marketing Benchmark Report 2012, carried out in association with search agency NetBooster, contains a comprehensive analysis of the UK search marketing environment. Now in its sixth year, the report is based on a survey of more than 500 marketers and covers current issues and future trends within search engine optimisation (SEO or natural search), paid search (PPC) and social media marketing.
Search Engine Optimisation (SEO): A Beginner's Guide
Econsultancy's Search Engine Optimisation Beginner's Guide aims to be the first step in a journey that will see you become a fully-fledged expert in search engine optimisation (SEO). A must-read for those interested in this area. It is free to Bronze members and higher.
Business Development Director at e-Dialog
21 October 2009 06:56am
Hi all
The US Direct Marketing Association has just released their annual report, which states the ROI of e-mail, as well as other direct channels.
The ROI of e-mail for 2009 is $43.62, which is down slightly from last year, when it was $44.93, however this was still the highest ROI of any other channel. The second highest ROI came from search advertising, which returned $21.85 per dollar spent.
Ken Magill has a nice article detailing more findings from the report here:
http://directmag.com/magilla/1020-e-mail-roi-still-slipping/#
best wishes
Peter
Director at AdStorm Ltd
21 October 2009 11:04am
It's interesting how low the volume of sales driven by social media advertising is. Certainly pay per click advertising and organic search continues to dominate online revenue for us.
It's interesting that the Direct Marketing Association would publish research showing that indirect advertising dominates online marketing spend. I would be interested also to see the breakdown between those emails sent out to pre-existing customers and those sent to totally cold contacts. I suspect most of the return comes from those with whom the marketer has a close relationship.