Business Development Director at e-Dialog
21 October 2009 06:56am
The US Direct Marketing Association has just released
their annual report, which states the ROI of e-mail, as well as other direct
The ROI of e-mail for 2009 is $43.62, which is down
slightly from last year, when it was $44.93, however this was still the highest
ROI of any other channel. The second highest ROI came from search advertising,
which returned $21.85 per dollar spent.
Ken Magill has a nice article detailing more findings
from the report here:
Director at AdStorm Ltd
21 October 2009 11:04am
It's interesting how low the volume of sales driven by social media advertising is. Certainly pay per click advertising and organic search continues to dominate online revenue for us.
It's interesting that the Direct Marketing Association would publish research showing that indirect advertising dominates online marketing spend. I would be interested also to see the breakdown between those emails sent out to pre-existing customers and those sent to totally cold contacts. I suspect most of the return comes from those with whom the marketer has a close relationship.
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