13 July 2011 14:33pm
Our company sells online both directly to customers and wholesale to retailers.
So, at the moment, our direct sales website competes for sales with the retailers websites.
Some of the retailers have copied our Google ads by also writing "Official Site" in the ad copy. I feel that this is wrong and misleading the customer, but is there any legal way of stopping them?
A quiet word doesn't seem to have achieved anything.
Any advice appreciated
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The State of Search Marketing Report 2012, published by Econsultancy in association with SEMPO, looks in-depth at how companies are using paid search, search engine optimization (natural search) and social media marketing. The report looks closely at current practices and emerging trends across paid search and SEO, as well as their relationship with social media.
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