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Freelance at Emarketing Manager
05 September 2008 13:55pm
I wondered if there's anyone who has used Google tools, PPC and Base to better position their online physical products or professional services. I wondered how they all interfaced and what differences there were if clients didn't use Google products nor PPC?
I understand from forums and articles that better placement is given when you mix Google products than if you don't use analytics or PPC.
Has anyone experience with A/B testing to notice postioning differences?
So for Ad word X is mentioned in listing and PPC better position. If Ad word Y is not mentioned in listing, but client has PPC [no difference in positioning and natural search results in Google Box].
Finally, I would like to know if there are any figures breaking down google base results by sector. So for these ares?
Events and activities Hotels Housing Jobs Personals People profiles Products Reviews Recipes Services Vehicles Vacation rentalsThanks for your help in advance.
A
Web Developer at Southwind Web Services
06 September 2008 08:12am
Regarding: "I understand from forums and articles that better placement is given when you mix Google products than if you don't use analytics or PPC."
There is no effect on Google's organic search results either way. They are completely independant of other Google products.
Better placement can be a result of using Google Analytics to improve your SEO strategy but participating in Googles Adwords (PPC) program has absolutely no effect on your position in their organic search results.
Freelance at Emarketing Manager
07 September 2008 13:06pm
The question is in regard to google base and the google box.
Okay, do this and you'll see.
Go to google.co.uk
Type in harry potter book or click this link
http://www.google.co.uk/search?source=ig&hl=en&rlz=&=&q=harry+potter+book&btnG=Google+Search&meta=
Now what do you see? 3 books at the top no?
Now click this
http://www.google.co.uk/products?source=ig&hl=en&rlz=&=&q=harry%20potter%20book&um=1&ie=UTF-8&sa=N&tab=wf
Now you see the advertisers using google base.
So, these guys are not appearing in the top 10 organic results, but they are appearing on top with google box.
They're using another product - google base to achieve this. I hear integrating PPC with Google base can rise the chances of being listed in the top 3 within google base and appearing in google box.
Web Developer at Southwind Web Services
08 September 2008 05:10am
That is interesting, the top three google base results appear above the organic search results labeled as 'Shopping results'.
However if you read the 'Information for Sellers' at http://www.google.co.uk/base/help/sellongoogle.html it is clearly stated 'Ranking in search results is based solely on the quality and relevance of your product listings.'
This means that Product Search/Shopping results are also organic and will not be influenced by any outside factors, including PPC.
Freelance at Emarketing Manager
08 September 2008 09:15am
Thanks for your replies. I'm hoping for someone to reply who's had hands-on experience in this area.
In my A/B testing I've come across some other factors 'effecting' the pure organics you're implying.
Adding Google Checkout to a site then running two ads for the same item with different accounts seems to have an effect on the placement IMHO. However, there's always a mountain of other factors effecting a listing.
Thus, to my original question is there a 'better placement given when you mix Google products than if you don't use analytics or PPC.
Has anyone experience with A/B testing to notice postioning differences?
Service Manager at ChannelAdvisor
08 September 2008 09:48am
On 05:10:57 8 September 2008 chaoley wrote:
Google refer to these Product Search results as the "One Box". No one outside of Google is going to be able to tell you exactly how they work, but we have run a few tests and it is fairly safe to say that Google uses data from SEO, Adwords, Product Search, Analytics and anything else it can get its hands on in a synergistic manner.
It all harks back to the relevancy score. We have seen clients who install Google Analytics, suddenly jump up the PPC rankings. Similarly, Product Search produces additional traffic to your site and, since this is a key piece in the SEO puzzle, stands to reason that Google will apply more relevance to your site as a result.
If you want more traffic from Google, give them more data. The flip side of that is the old Big Brother argument.