Managing Director at Zuni
04 April 2011 06:57am
We're all aware of the use of social media as a good tool for generating insight and engagement with customers, but i'm interested in anyone is aware of any discussion / papers / reports etc. about people doing more formalised, statistically significant, academic level research through social media - entry level would be recruitment to a survey, but are there any other ways it's been done at this level of rigor ?
All thoughts, comments, feedback gratefully received.
CEO at Econsultancy
05 April 2011 09:40am
The team at InSites Consulting do some interesting stuff in this area e.g. see http://www.insites.eu/InSites/Methods/Observation/page.aspx/196 and other bits on their site.
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