Director at 2infinity Ltd
27 July 2009 11:09am
I am working with a etail client that is looking to improve the quality and reliability of the analytics that they get from the widely used free package available. Coupled with this, they are ideally looking for the same tool to allow them to slice and dice their sales / customer database - does any one know of such a tool? Any recommendations?
Or are we best to stick to two individual pieces of software that are best of breed for each requirement?
Head of Direct at Lyle & Scott Ltd
28 July 2009 17:09pm
Give me a call when you have a mo, happy to discuss.
Country Manager UK & Ireland at AT Internet
29 July 2009 17:26pm
You may want to consider AT Internet, we offer a high-end solution with a very low Total Cost of Ownership.
CEO at Econsultancy
30 July 2009 09:00am
The higher end web analytics tools (=not free) can do both site usage analytics (not personally identifiable information) as well as more CRM-like customer data analysis and segmentation. Often the latter is used, say, to trigger other marketing activity such as email or site personalisation.
However, I'm not aware of any free analytics tools that do both. Indeed the most obvious free ones (like Google Analytics) very deliberately avoid going into actual customer data largely because of privacy issues.
I think it depends what data analysis, tools and services you want or need on the customer database as to whether you need two tools or not. Web analytics tools with customer segmentation/analytics capabilities are typically good for *web* driven sales and marketing but I'm not sure I'd want to rely on such a tool as *the sole* customer database/warehouse that I have? Typically you'd hope to have a single customer database and then the various channel / point solutions feeding into, and out of, this database, with the web being just one of the channels.
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