Director at Enterprise Centre
21 January 2008 13:58pm
Hi allI've just subscribed and was wondering if anyone can quickly recommend/direct me to an good up to date template that I could use to flesh out the Web Strategy for a project I am working on? It will be delivered to a potential partner agencies as the starting point for discussions about new phase for the Web site which launched 3 years ago. It will cover our strategic goals, understanding of the audience, measurement, resources so a tried & trusted template that would make sure I cover off all the essentials in a coherent fashion would be grat.
The fifth annual Online Measurement and Strategy Report, carried out in association with web analytics consultancy Lynchpin, contains a comprehensive analysis of issues affecting the web analytics industry and valuable insights into the use of analytics and business intelligence tools.
The second annual Multichannel Customer Experience Report, published by Econsultancy in association with Foviance, examines the extent to which organisations are committed to delivering an integrated customer experience. The report, based on a survey of businesses, looks at what the most 'mature' companies are doing diffferently. The findings from an accompanying consumer survey (covering five different sectors) are also available.
Free market research on digital marketing
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