Recommended research
2012: Email in Action
Consumers are changing the way they use digital media, and email marketers are adjusting their strategies accordingly. This study, Email in Action, was produced by Econsultancy and the Email Experience Council of the Direct Marketing Association, and drew input from over 450 marketing organizations and agencies in North America with an email focus. It examines the big changes, reveals current adaptive practices, and explores the creative ways in which email marketers are responding to new challenges.
Global Social Media Statistics
Econsultancy's Global Social Media Statistics document is one of 11 individual downloads that make up Econsultancy’s Global Internet Statistics Compendium, a comprehensive compilation of worldwide statistics and online market research with data, facts, charts and figures that are essential to understanding the marketplace as a whole.
me at self
17 February 2008 15:57pm
How can I create a viral marketing campaign?
Internet Marketing Manager at Optimised Media
19 February 2008 10:02am
Create some interesting content that people are going to want to pass on. The most recent example of a great viral campaign was elfyourself.
Kaya, Optimised Media
PPC Bid Management, & SEO Consultancy
Director at LiaiseOnline Limited
24 February 2008 17:15pm
we used the elfyourself... brilliant...
first job is to look at your target market and what's going to buzz their tower... then ask 10 of your target what they would forward to a friend...
basically it needs to be fun... very easy to join in... and requiring nothing from anyone... so nobody feels you are taking a slice of them and forwards in good faith in the knowledge that their friends are going to be please to receive it
a branding exercise rather than a direct sales mission
can't be done in a rush...