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Customer service online versus offline (8 replies)

Hi all, In the online customer service brief -june 2008, there is a statement that says: '" When deployed properly, selfservice tools can drastically reduce the number of calls and e-mails that...

Josine van de Nobelen Josine van de Nobelen
Vodafone
almost 5 years ago

E-consultancy.com site migration - SEO tips? (31 replies)

Sometime around the end of November, or early December, E-consultancy.com (this site) is due to relaunch. It'll be broadly similar in content and structure to the current site but have a load of n...

Ashley Friedlein Ashley Friedlein
Staff CEO at Econsultancy
over 4 years ago

allinanchor vs allintitle in keyword selection (1 reply)

When trying to gauge competitiveness in keyword selection what does anyone find more useful, allinanchor: or allintitle: ? I personally usually use allinanchor as if people are optimizing for a te...

Simon Turner Simon Turner
Online Marketing at Anon.
almost 5 years ago

A/B Testing (12 replies)

How long in term of visits or conversion do you need to run an A/B test before you know the result of the test.

Michael Conway Michael Conway
Director at Quayside Clothing Limited
almost 5 years ago

Why SEO Experts Get Better SEO Results (1 reply)

Having had several discussions as to how SEO professionals add value, I thought that I'd share some of my views as to what gives full time SEO specialists the edge over the competition. Time - th...

Anthony Sharot Anthony Sharot
Search Marketing Director at http://www.marketappeal.co.uk/
almost 5 years ago

Problem with Google listings for a recently re-designed website (2 replies)

We redesigned a website which had good Google listings previously. Almost as soon as the site went live the site dissapeared completely from Google. We've done everything by the book. Used 301 redi...

Andrew Allfrey Andrew Allfrey
eTail Optimisation Specialist at Click Funnel Ltd
almost 5 years ago

Generate Traffic on targeted traffic (0 replies)

Generating traffic on targeted phrase-As every one wants to generate good traffic on the targeted phrase and keyword. And I am sure that this is the primary target of every site owner. The followin...

Chronis Tsempelis Chronis Tsempelis
marketraise
almost 5 years ago

How to demonstrate that massive emails to customers descend response rate? (2 replies)

Dear all, I work in Spain for Sol Meliá Hotels & Resorts at the CRM Campaign Management department. We would like to demonstrate to our sales colleagues in America with data or stadistics that w...

RAQUEL GRAU RAQUEL GRAU
SOL MELIA
almost 5 years ago

How to sell Internet Marketing to Finance Directors and CEOs (0 replies)

Hi All Agency Folk, as the EU/Global recession prepares to take hold we all must be wondering whether and how internet/digital marketing budgets will be affected. Sure, logic says digital marketi...

Robin Gurney Robin Gurney
MD & Founder at altex marketing oü
almost 5 years ago

Appropriate PPC Account Management Fee Structure (3 replies)

Hi there, We're a small search marketing company offering as part of our services PPC Account Management. At the present time we usually charge a setup fee and a monthly fixed price retainer for m...

Andrew Allfrey Andrew Allfrey
eTail Optimisation Specialist at Click Funnel Ltd
almost 5 years ago

Generic emails as part of a broadcast list = spam/invalid? (3 replies)

Has anyone got any further experience of sales@ and info@ email addresses forming part of a broadcast list? I have experience of using them successfully, especially when married to personalised sub...

Neil Warren Neil Warren
Publisher at 2N Media Ltd - ModernSelling.com
almost 5 years ago

Email accessibility requirements (4 replies)

Just thinking through the requirements for accessibility for email template design. Although there are plenty of guidelines for web accessibility, there are relatively few for email. The main only...

Dave Chaffey Dave Chaffey
Silver Digital Marketing Consultant, Trainer, Author and Speaker at SmartInsights.com
almost 5 years ago

Personal Internet Safety (0 replies)

Following last year's report by the House of Lords Science and Technology Committee on Personal Internet Security and the subsequent disagreement by the government that the public's perception of t...

Colin Watson Colin Watson
Director at Watson Hall Ltd
almost 5 years ago

What is the best lead time for a B2B webinar, to ensure good attendance? (2 replies)

Hello, I have heard mixed opinions as to the best marketing lead time to promote a webinar. I would like to know what is the common consensus amongst other fellow B2B Marketing professionals. Grea...

Ricardo Molina Ricardo Molina
Director at BrightBull B2B Marketing
almost 5 years ago

Importance of profile information (1 reply)

Hey, I'm not sure if you guys have seen the debate about Netflix removing the user profiles section of its site and then having to reinstate it. It turns out that even though many users didn't com...

Matt Rhodes Matt Rhodes
Client Services Director at FreshNetworks
almost 5 years ago

Best practices in digital marketing project management (1 reply)

What are some best practices in digital marketing project management? What are major pitfalls? In relation to the question above, how should the digital strategy & planning process anticipate pro...

Avatar-blank-50x50 Giacomo Bertaina
Digital Strategy Director at McCann Worldgroup
almost 5 years ago

Brand on Landing Pages (9 replies)

With regards to landing pages, where is the best place tp position the compnat brand. I recently read that the best place is at the bottom of the landing page instead of at the top. What do you th...

Avatar-blank-50x50 Eve Taylor
Web Marketing Executive at Teknek
almost 5 years ago

Protecting company brand and trademark on the web (2 replies)

My company have recently had a competitor register a URL using the company name that i work for.The url ended the prefix, ch, which resides in Switerland if that makes sense. What i basically need...

Avatar-blank-50x50 Eve Taylor
Web Marketing Executive at Teknek
almost 5 years ago

Online polls on ecommerce sites (4 replies)

I am interested to know if it is worthwhile using online polls on a fashion ecommerce website to collect data about the consumer?

Usman Sheikh Usman Sheikh
Director at Brilliant
almost 5 years ago

Google AdWords vs Analytics conversion data reports (5 replies)

I've noticed that there's usually a difference between the number of conversion reported by Google AdWords and the equivalent count in Google Analytics, despite the two accounts being fully integra...

Anthony Sharot Anthony Sharot
Search Marketing Director at http://www.marketappeal.co.uk/
over 4 years ago