Would like to know if there are needs for outsourcing traffcking services in the market. Thanks

Shirleyshi,

There are various advantages if you outsource your trafficking duties

1.You save a lot on infrastructure and human resources
2.You can focus only on your main revenue stream like ad space selling(if you are a Publisher)
3.Usually outsourcing enhances the productivity
4.Companies providing outsourced trafficking, would have strong technical knowledge people over ad servers and process.So they can support any type of creative an advertiser would send
5.Also for any issues, they can resolve in quicker turn around time
6.Down the line, if you wanted to migrate to some other adserver solution, these companies, would migrate easily without campaign interruption
7.Above all, most of the companies would cover entire adops process, which reduces a ton on your shoulders.

Hope this helps

Raja Ramachandran
http://rajaramachandran.blogspot.com