Adserving Agency

Amit Sharma Silver
Digital Marketing & Strategy Consultant at Emotion Associates Limited

15 December 2006 15:50pm

My company is looking to advertise online. We have been informed that we need an adserving agency. I am wondering if someone has any recommendations as to who we could possibly use. We are looking to use a UK based agency.

Regards

Amit Sharma
Linus Gregoriadis Staff
Research Director at Econsultancy

15 December 2006 16:56pm

Hi Amit,

We (E-consultancy) had a supplier showcase on Ad Serving recently featuring some different ad serving companies.

You can download some of the presentations here (for free) to get some background.

http://www.e-consultancy.com/knowledge/events/supplier-showcases.asp

Atlas focuses on the 'buy-side' (i.e. ad serving technology for advertisers rather than publishers) although it has just bought Accipiter which has a focus on the 'sell-side' (technology for publishers).

We've also got buyer's guides on Ad Serving and Online Ad Networks which could be helpful.

http://www.e-consultancy.com/publications/ad-serving-buyers-guide/

http://www.e-consultancy.com/publications/online-advertising-networks-buyers-guide-2007/

Without knowing more about your particular requirements it's hard to single out a particular technology or agency which would be the best fit for your needs

Regards,

Linus Gregoriadis (E-consultancy Analyst)
Jonathan Davey
Director at LiaiseOnline Limited

17 December 2006 18:53pm

Tell me more...

Jon Davey - www.liaiseonline.co.uk, creators of www.businessinberkshire.co.uk
Raja Ramachandran
Asst Manager-Traffic and Ops at Natural Search

18 December 2006 04:57am

Dear Amit,

I am Raja from "TribalDDBIndia" a DDB worldwide company.We are the leading interactive Ad agency in India.We have people having experience across various industry leading ad servers such as Doubleclicks DFA,DFP,RealMedia OAS,Falk, Accipiter, and Zedo.

Please kinldy let me know to run you a presentation on our capabilities

Kind Regards,
Raja Ramachandran
Supervisor-Online Ad Serving

Tribal DDB India
A DDB Worldwide Company
Mobile: 91-9382812088
Email:

Kindly Visit us on: http://www.tribalddbindia.com
Online Media Operations

On 16:56:30 15 December 2006 LinusGregoriadis wrote:

Hi Amit,

We (E-consultancy) had a supplier showcase on Ad Serving recently featuring some different ad serving companies.

You can download some of the presentations here (for free) to get some background.

http://www.e-consultancy.com/knowledge/events/supplier-showcases.asp

Atlas focuses on the 'buy-side' (i.e. ad serving technology for advertisers rather than publishers) although it has just bought Accipiter which has a focus on the 'sell-side' (technology for publishers).

We've also got buyer's guides on Ad Serving and Online Ad Networks which could be helpful.

http://www.e-consultancy.com/publications/ad-serving-buyers-guide/

http://www.e-consultancy.com/publications/online-advertising-networks-buyers-guide-2007/

Without knowing more about your particular requirements it's hard to single out a particular technology or agency which would be the best fit for your needs

Regards,

Linus Gregoriadis (E-consultancy Analyst)
Pallavi Bhardwaj
Marketing Manager at Infosys

18 December 2006 05:14am

Hi Amit, an interactive ad agency is what you need. As far as ad serving is concerned, most fo the portals do not allow a third party server, so as far as adserving is concerned, if media is planned in a good way, you mite not need a thirty party ad serving.

Regards

Pallavi Bhardwaj
Amit Sharma Silver
Digital Marketing & Strategy Consultant at Emotion Associates Limited

02 January 2007 17:41pm

Hi Linus,

Thanks for your feedback. It was very helpful indeed.

At this stage our requirement is extremely simple - We are looking to advertise our consumer products on some social networking websites. We have been requested by these sites to get an adserver in place and then send across the “adtags” for the creative to them.

So we are looking for an extremely simple adserving solution.

I have been in touch with some of the culprits mentioned in the showcase feature you mentioned and hope to have a solution shortly.

Once again, thanks for your guidance.

Regards

On 16:56:30 15 December 2006 LinusGregoriadis wrote:

Hi Amit,

We (E-consultancy) had a supplier showcase on Ad Serving recently featuring some different ad serving companies.

You can download some of the presentations here (for free) to get some background.

http://www.e-consultancy.com/knowledge/events/supplier-showcases.asp

Atlas focuses on the 'buy-side' (i.e. ad serving technology for advertisers rather than publishers) although it has just bought Accipiter which has a focus on the 'sell-side' (technology for publishers).

We've also got buyer's guides on Ad Serving and Online Ad Networks which could be helpful.

http://www.e-consultancy.com/publications/ad-serving-buyers-guide/

http://www.e-consultancy.com/publications/online-advertising-networks-buyers-guide-2007/

Without knowing more about your particular requirements it's hard to single out a particular technology or agency which would be the best fit for your needs

Regards,

Linus Gregoriadis (E-consultancy Analyst)