At what stage of a web project does SEO start?

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David Bancroft
managing director at reverse delta

03 October 2006 17:42pm

Heres a link re: Google ignoring meta tags (Google that phrase to find more!)
http://searchenginewatch.com/showPage.html?page=2167931
The e-consultancy guide is very good and was in fact the reason I joined e-consultancy -- that alone is worth the subs. Reinforced what I already knew and brought me up-to-date on a few things.
The SEO Book is also a good source of basic info: www.seobook.com and there are also a good few sites out there (e.g webmasterworld, searchenginewatch, marketingblog). I must admit it's taken me best part of 3 years to get to grips with the topic, and it just keeps changing, hence many SEO-specific companies out there now. Needs a combination of good copywriting skills, deep web tech skills, and a marketeers head - a difficult combo to find in a single person!
Not sure why Google would index you unless the site was linked from another site in their index?
Dave
www.reversedelta.com
Tom Morgan
Level Studio

04 October 2006 14:36pm

Yes WordTracker is very popular. There is an offer on at the moment get 14 months for the price of 12 via www.wordtracker.com/offers/14-months-for-12.html

Good Luck

Tom

On 17:09:16 3 October 2006 NathalieVu-Van-Toan wrote:

Hi Tom,

I'm going to practise on our site although I don't expect too much as competition is high. I have to admit, I've designed and built the site without paying much attention to the content. I knew that at some stage I would have to rewrite it to optimise my pages. However, took great care in the meta tags, especially Title and the pages names although still working on other pages.

I will contact you when I start workign on the keyphrases. I used WordTracker once, is it still a popular product?

On 16:40:07 3 October 2006 TomMorgan wrote:

Hi Nathalie, I concur with Applejack. If high organic listings are your vision then you must carry out Keyword analysis from the start of the project otherwise your design could be flawed (for what you want to achieve).

If you need any advice on Keyword analysis please drop me a line at

Tom
Nathalie Allard
Director at Raspberry Frog

04 October 2006 16:20pm

Thanks Tom,

I'll look into that.

On 14:36:53 4 October 2006 TomMorgan wrote:

Yes WordTracker is very popular. There is an offer on at the moment get 14 months for the price of 12 via www.wordtracker.com/offers/14-months-for-12.html

Good Luck

Tom

On 17:09:16 3 October 2006 NathalieVu-Van-Toan wrote:

Hi Tom,

I'm going to practise on our site although I don't expect too much as competition is high. I have to admit, I've designed and built the site without paying much attention to the content. I knew that at some stage I would have to rewrite it to optimise my pages. However, took great care in the meta tags, especially Title and the pages names although still working on other pages.

I will contact you when I start workign on the keyphrases. I used WordTracker once, is it still a popular product?

On 16:40:07 3 October 2006 TomMorgan wrote:

Hi Nathalie, I concur with Applejack. If high organic listings are your vision then you must carry out Keyword analysis from the start of the project otherwise your design could be flawed (for what you want to achieve).

If you need any advice on Keyword analysis please drop me a line at

Tom
Frank Orman
Managing Director at LeadGenerators Ltd

14 October 2006 15:06pm

I must agree with Applejack and davidbancroft too. As an SEO agency, we spend too much of our time (and our clients money) having to unravel existing sites and put them together again because the client did not think about SEO and specifically KEI before building a site. Armed with extensive keyword research and KEI analysis, together with a heavy dose of understanding landing pages , it is amazing how simply a good site map (that will be SEO friendly) reveals itself.