Recommended reports
UK Social Media Statistics
Econsultancy's UK Social Media Statistics document is one of 11 individual downloads that make up Econsultancy’s UK Internet Statistics Compendium, a comprehensive compilation of statistics and online market research with data, facts, charts and figures that are essential to understanding the marketplace as a whole.
State of Social Report 2011
Econsultancy's State of Social Report, produced in partnership with LBi and bigmouthmedia, is the most comprehensive study of its kind around the strategies, tactics and websites companies are using to harness social media for marketing, sales, customer service and other business objectives. The research, based on a survey of more than 1,000 companies, benchmarks budgets, resourcing, measurement and barriers to success ... plus much more.
SEM Manager at s1
05 August 2010 14:52pm
I'm looking to compile a list of the best social media competitions that have been done. I'm looking for best prizes, most interesting way to enter, most successful for the vendor and anything else that you've seen that's interesting. There seem to be quite a lot of innovative ones on the go at the moment but it's always hard to figure out if they have been successful...
Head of Interactive Design at Quantiv
10 August 2010 11:32am
I think the Moonfruit Macbook competition last year was one of the best I've seen for a while: http://www.moonfruitlounge.com/post/2009/08/28/Twitter-campaign-results-creative-responses-under-reported
Managing Director at indiumonline
07 September 2010 17:52pm
Hi Andrew,
This one that Renault have live is getting quite a bit of coverage:
http://www.12secondstrip.co.uk
This one's pretty high value too:
http://www.facebook.com/hsbcstudents
http://www.hsbc.co.uk/1/2/personal/current-accounts/student-banking/student-bursary-award
Enjoy!
Chloe
Head of Business Development at Lockerroom Media
20 October 2010 09:49am
Hi Andrew,
We ran the Millets Festival campaign this summer. It has finished now, but prizes include a pair of festival tickets, wellington boots, waterproofs, a tent and a flip video camera. The winners attending the festival then filmed their experience and we have created 2-3 minute videos as content on facebook.
To finish off the campaign facebook fans were able to vote on who had the best festival experience and enter a prize draw for runners up prizes.
Have a look here http://on.fb.me/bKCKRE
Regards
Peter
www.lockerroomuk.com