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SEO Developer at eenoe
14 December 2007 16:19pm
Hi Guys.
OK, so I'm having trouble deciding this one - I'm used to working client side so I'm hoping someone from one of the big SEO agencies is willing to share a few secrets...
Techniques of Big Name Agencies:
So I hand over £10K+ a month budget to a big name agency (OK so I know that's not going to get me that far but its a start). Exactly what are they going to do with the time we pay for?
Have they got anything up their sleeves that I couldn't do with a decent PR person, web developer & full time link builder, and a decent sponsorship/link bribe budget?
I know its a broad question, but if anyone can shed some light it would be much appreciated.
Thanks a lot :)
Senior Management Consultant at IBM Interactive
14 December 2007 17:49pm
Si_J
Note sure why you ask the question when your profile states you to be an SEO developer?
I head up digital for a major brand and definitely advocate using an SEO agency - a good one mind you that can respond to my thoughts on the topic and implement the technicalities.
Technical Project Manager (MBA, MBCS, CITP, CEng) at Naxtech.com
17 December 2007 22:32pm
It depends on how you see it really.
On one hand someone could claim that having all those people in-house would be equivalent to having your own internet SEO team, given that they are all competent and know what they are doing.
One the other hand someone could also claim that doing it via an agency could be more beneficial due to the investment the agency puts in terms of skills updating, and greater focus in SEO.
It all comes down to what you feel is best for your business. There is no black-and-white yes/no clear anwer. Both can work well for different businesses.
I hope this helps.
regards,
Denis
On 16:19:06 14 December 2007 Si_J wrote:
SEO Developer at eenoe
18 December 2007 08:56am
Thanks for your thoughts Denis and you're right, I guess it comes down to personal opinion and the skills available in house.
After some thought I think we're best building an inhouse team and line up some agency expertise in a consultancy capacity whilst we get started.
Cheers - and have a good Christmas everyone :)
On 22:32:44 17 December 2007 DenisK wrote:
Retired at Retired
18 December 2007 17:49pm
Many years ago I moved from a small body-shop type or operation to work for Logica (then up and coming). I met the head of my old firm later and he asked me this very important question (this was a long time ago - the rates have moved).
"when you worked for us the best rate I could get was £150 per day. However Logica sells you at £300 per day. Yet the Bob Browning they get is the same guy with the same skills. How can this be justified."
The answer is that most of the time it makes no difference where Bob Browning comes from. However if everything goes pear-shaped Logica has the skills and resources to back up their people and solve the problem - whatever it is. So you are paying for the assurance that whatever problem you want solved, will get solved - period.
It is all down to reputation.
However does this justify anyone charging HM Revenue and Customs five grand to do an SQL query? (http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2007/11/23/ncustoms223.xml)???
I think not!
Bob
Textor
Internet Marketing Manager at Optimised Media
19 December 2007 08:03am
Hi there,
Big name agencies do cost. There are smaller agencies which cost a fraction of big name agencies but produce the same results. I don't think it has been mentioned yet but there are significant ongoing costs involved with recruiting an in house team. Skilled SEOers will cost in terms of wages, benefits plus the additional costs of recruitment. I've worked both client side and for an agency. In my opinion for larger corporates an in-house team is affordable, but for SMEs, agencies can deliver great results at a lower overall costs.
K
PPC Management & Search Engine Optimisation
On 16:19:06 14 December 2007 Si_J wrote:
Director at LiaiseOnline Limited
21 December 2007 21:48pm
depends who needs impressing
Internet Marketing Consultant at freelancer
07 January 2008 14:31pm
Being a IT and Internet entrepreneur since 1993 I'm surprised what kind of absurdic claims SEO agencies are using to justify their overspendings and what kind of incompetent persons those agencies are recruiting especially in UK.
Seems that two parallel worlds exist: One is competent freelancers bidding to SEO projects for $200-$500 in Guru.com and eLance.com and then there is some UK agencies asking for same work thousands of pounds?
Veiko Herne