VP Strategy and Business Development, Europe at BlueCava
07 June 2007 10:28am
Bluetooth Marketing - Over the past 18 months we've seen everything from a single-track music download offered at a mainline railway station, to short video clips of a current West End musical being offered to people as they pass along the street.
But what about the future of Bluetooth Marketing? Are clients asking for it? Are agencies promoting it? Are industry bodies including it in their best practice guides? Do you know? Do you have a view?
I'm currently authoring a white paper on this topic and am looking for agency, media and mobile marketing types who would be willing to share their views in a brief survey. If you'd like to participate, you can register to take the survey here.
In a few weeks, look for another posting either here or on my blog about Mobile Marketing and SPAM - http://www.consumer-preference.com
Senior Digital Marketing Consultant at RBS Insurance
08 May 2009 13:38pm
Did you have any sucess in compiling a Bluetooth Marketing review? i'm keen to understand more about this area of Digital but I am struggling to find resources on the subject.
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