Recommended reports
The Impact of Digital Beyond Sales and Marketing
This is the first The Impact of Digital Beyond Sales and Marketing: How Digital is Transforming Organisations report, published by Econsultancy in association with Blue Latitude. The 35-page report includes an analysis of the impact of digital (including mobile and social media) on different business functions, an examination of the challenges and barriers to greater adoption of digital within the enterprise, and a section on the measurement of success.
Founding Partner at Naked Penguin Boy Ltd
17 June 2008 11:05am
Hi All,
In-between my Sci Fi addiction, I tend to read more practical books and was wondering if anyone had any recommendations of good digital marketing books they have read recently.
I have been through a number of strategy, general economics and sales books recently and would like to add to that collection. All recommendations are welcomed.
Many thanks
Rowan
Naked Penguin Boy
abc
19 June 2008 07:07am
even i need a business book any recommendation..
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Online Marketing Executive at Priority Pass
19 June 2008 14:01pm
Steven Krug's book 'Don't Make Me Think' is a good easy read for website usability.
Managing Director at Shine Marketing
20 June 2008 18:58pm
Web Design for ROI by Lance Loveday & Sandra Niehaus
Only half way through it and It's already paid for itself on some new landing page designs we were working on.
Very easy going, a bit like Steve Krug's book which is possibly the best book in existence on how to think about websites.