IT at Oman Tourist Authority
13 December 2007 15:57pm
Suppose you create a new website called Phones.com but the actual name of your company is ACME.
Would it be good branding practice to refer to yourselves in Phones.com AS Phones.com or could you refer to yourselves as ACME?
Moreover, should the Phones.com website reflect the look and feel of ACME or could it be branded entirely different?
Any suggestions would be most welcome.
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