Recommended reports
SEO Best Practice: Index Inclusion
The SEO Best Practice: Index Inclusion Guide is part of Econsultancy's renowned SEO Best Practice Guide and is has been created with the help and frontline insight of globally-esteemed SEO practitioners, in order to give you the edge in your natural search marketing activity.
SEMPO State of Search Marketing Report 2012
The State of Search Marketing Report 2012, published by Econsultancy in association with SEMPO, looks in-depth at how companies are using paid search, search engine optimization (natural search) and social media marketing. The report looks closely at current practices and emerging trends across paid search and SEO, as well as their relationship with social media.
Kroll
10 September 2008 04:36am
I manage a website that ranked in the top 1-4 listings for several keywords on Google for a number of years. The URL was the company name and the company has since been acquired.
I have developed a brand new website, but don't know if and how I can transfer any goodwill of the old site's ranking. It think putting a redirect to the new site would immediately get the old one dropped from Google (and we depend on leads generated by it). How can I improve rank of the new site while slowly redirecting traffic and closing down the old?
Technical Project Manager (MBA, MBCS, CITP, CEng) at Naxtech.com
10 September 2008 09:39am
Hi David,
best way to start would be to implement a 301 Redirect, either via code of server settings.
regards,
Denis
www.naxtech.com
Managing Director at Soap Recruitment Limited
16 September 2008 16:13pm
On 04:36:27 10 September 2008 DavidNadell wrote:
You can start with a simple link from the old site to the new informing people that the URL has changed and then a couple of months down the line simply redirect using a 301 redirect to the new website.
Remember to redirect all of your pages to their new equivalents and not just to the new home page i.e. re-direct www.oldsite.com/products to www.newsite.com/products