Competitor marketing spend and activity

Sharon Scott
Digital Journey Manager at RBS

30 September 2009 11:27am

Hello, are there any tools out there (preferably free) that allow me to see what online marketing activity my competitors are doing and what they're spending? Thanks.
Ross Barker
Director at Entourage BD

02 October 2009 14:29pm

Hi Sharon,

http://spyfu.com is really good for looking at competitiors search marketing activity. It is free but you can also sign upto their membership which gives you more access to industry trends.

I hope that helps a bit,

Thanks

Ross
Sharon Scott
Digital Journey Manager at RBS

05 October 2009 12:02pm

Hi Ross, that's really helpful. Thank you.
Nora Zavalczki
Online Marketing at Lingo24

06 October 2009 23:49pm

I've also found http://spyfu.com/ very helpful.
Saman Mansourpour
Partner at TheAgency

16 October 2009 10:27am

Thanks for sharing the info on SpuFu. I would use with caution though. We just ran some tests here on a number of our clients PPC accounts to see what it would come back with, and have to say it was completely inaccurate. It came back with keyword results that were completely wrong, and spend estimations were 1000% out.
Denis Kondopoulos
Technical Project Manager (MBA, MBCS, CITP, CEng) at Naxtech.com

19 October 2009 13:15pm

Hi Sharon,

I would agree with Saman. This sort of tools, although on occassions may appear useful, they are often inaccurate and may rely of invalid or false information.

regards,

Denis
www.naxtech.com - multilingual web development and online marketing specialists