Recommended reports
Online Measurement and Strategy Report 2012
The fifth annual Online Measurement and Strategy Report, carried out in association with web analytics consultancy Lynchpin, contains a comprehensive analysis of issues affecting the web analytics industry and valuable insights into the use of analytics and business intelligence tools.
Social media integration
This 40+ slide presentation was recently delivered by Econsultancy’s Jake Hird and looks at the issues surrounding the integration of social media into wider marketing and business practices. The presentation covers the use of data, 'social CRM' and organisational structures in the context of social media.
Head of Web Operations at Adnams Plc
02 November 2007 09:51am
Some time ago a seem to remember reading that a significant amount of consumers buying offline, maybe as many as 80%, are researching their purchase online first.
I can't find the original research paper and would be grateful if anyone has any verified stats on this or can point me in the right direction for the actual figure.
Regards
Sean Clark
cc at CMD
02 November 2007 13:07pm
maybe you are talking about this:
http://www.comscore.com/press/release.asp?press=1547
or this:
http://blog.searchenginewatch.com/blog/070511-024425
???
Head of Web Operations at Adnams Plc
05 November 2007 10:38am
Many thanks.
Freelance at Language4Communications
12 November 2007 08:14am
I would also add to the Comscore study that people research in social media particularly online forums and message boards (more than blogs) before buying both on and offline. This tends to be forgetten by retailers / brands obsessed with their website experience and not looking beyond to the information / opinion gathering that goes on before they get to their websites.
Please contact me at jon.moody@asomo.net if you would like to find out more about perceiving your brand's online presence in order to protect, participate and project.